Should You Invest In Education As A Makeup Artist?

First let’s take a look at what a career in makeup looks like…

Back in my corporate days I used to dream about doing makeup for a living. I loved it but could I really make a full time career from it? Well the answer is absolutely yes! There are so many choices when it comes to a career in makeup.  

As a makeup artist, you can work part time or full time. You can concentrate on different sides of the business like Editorial, TV, Bridal, Theatrical, Special Effects, or Celebrity. You can also work as a freelancer, work for another makeup artist, or run your own network of beauty professionals. Becoming an educator and teaching other makeup artists is yet another option! There are so many amazing ways for makeup lovers to start their career as a makeup artist. For more details about different makeup careers, this Women in Gear article is fabulous!

I’ve tried many of these in my 10 year career as a makeup artist and they’ve all taught me so much and made me a more well rounded makeup artist. Trying different options and continuing your education are two things I recommend to every makeup artist. 

Why is it so important to invest in education when it comes to makeup artistry?

If you want to be seen as an expert and professional, you need to be one. The easiest way to do that is to know your industry inside and out. That’s why I put so much emphasis on investing in my own education, both in business and in makeup. 

While a bachelor’s degree is not necessary in this industry, I do have mine in Psychology/Business Administration. It has helped me to understand my clients and having a business background has made running my own business so much easier. 

Another thing that is not necessary in many states but that I do highly recommend is getting an aesthetics license. I knew I was not interested in being an esthetician. I didn’t want to do facials, waxing and all the other things they perform but I got my license because I wanted the background and education in skin.  It is so important to understand skin when it comes to applying makeup.  Also when you have a professional license it makes you look like just that, a professional.

Keeping up with new trends and techniques is essential as a makeup artist. Whether you do in person or virtual trainings you should always make sure you set aside time and budget to invest in your makeup education each year. This industry changes rapidly and it’s easy to fall behind if you don’t. 

What makeup trainings have I found most useful?

I typically invest in several trainings per year. While many have been in person, I’ve learned just as much with virtual trainings. So don’t let this pandemic be an excuse to slack on your education!

Some of my favorite in person trainings have been: 

Some of my favorite virtual trainings:

As you can see, I have trained both in person and online with several celebrity makeup artists.  They share their own tips and techniques when it comes to makeup artistry during these sessions.  It is invaluable to learn these tricks and to get the results you want on a client.  You also learn about what products they use, why they use them and how they use them.  Then you can take what you have learned and apply it to your own style. 

Gaining business knowledge is also a huge benefit from some of these trainings.  The first makeup training I ever took was from the Powder Group. They are an amazing and affordable group with a wealth of resources if you are just starting out in the makeup industry. The training I took was Business and Bridal. It was a three day course that combined running a business, marketing, and makeup artistry. Trainings like this are perfect when you are first trying to figure out how to run a business while doing makeup. There is so much more to being a freelance makeup artist than just doing makeup!

Learning about makeup trends

The last point I’ll make about education is staying on top of trends. Let’s face it, it’s important in this industry to stay on top of trends so you can deliver what your clients want.  My favorite style of bridal makeup is what I call “natural glam”. When a bride wants to look like themself but slightly enhanced – I’m the expert in that! I help make their beautiful features (eye, lips, cheekbones, etc) stand out. 

There are times though when a client comes to me wanting a different look than “natural glam”. I’m prepared for that by constantly investing in my education, learning new techniques, and keeping up with the latest trends like the colorful lower liner trend or the glossy eye shadow trend. Knowing the popular styles along with your signature style gives you many options to help create the perfect look your client is envisioning. 

What makeup artistry education looks like today and beyond?

There were lots of options both in person and virtually prior to this pandemic. Now, most programs have had to quickly find alternatives to in person education. That is no easy task but many have done it well. I have done both online and in person and depending on what the class is, virtual can be just as valuable as in person.

Some things to keep in mind when you are researching makeup trainings:

  • Does the educator have the qualifications needed to teach the class?
  • What are their credentials?
  • Do they have past students raving about their experience? 

As I’ve grown my own business over the years. I find myself doing more and more education and I love the opportunity to help a fellow makeup artist level up their business or learn new makeup techniques. With over 10 years in the business, I have a lot to offer and nothing makes me happier than to guide someone new in the industry and help them make their makeup career a reality!

If you are interested in my coaching program or one on one makeup lessons, please reach out and I can give you all the details!

Are you new to makeup artistry? Check out my blog The New Makeup Artist for more advice!

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